Work with Ian
Ready to optimise your way to next stage ecommerce growth?
I've worked alongside 750+ ecommerce brands and built and sold one of my own. The newsletter shows how I work. If you'd rather I did it with you, there are three ways to work together.
Book a 30-minute call
Ian Rhodes, Fractional Ecommerce Growth Director
The 90-Day Optimisation Programme
We get your data clean and trustworthy, connect the tools around your Shopify store so each one feeds the next, and put AI to work on the optimisation jobs that usually get skipped. You come out with a process your team can keep running.
Best for: established Shopify brands who know they should be getting more from their data, technology and AI.
How the 90 days run ↓Fractional Ecommerce Growth Director
I join your leadership team and own the growth strategy. I set the priorities, manage agencies and freelancers, run the optimisation process with your team, and keep the gains coming month after month.
Best for: seven-figure brands ready for senior growth leadership without a full-time hire.
What the role covers ↓Ecommerce Optimisation Coaching
Regular sessions, one-to-one or with your team, where we work through your own data, decide what to optimise next and build the habit of doing it. You learn the process by running it on your own store, with me alongside.
Best for: founders, MDs, ecommerce managers and in-house marketing teams at established brands who want to own optimisation themselves.
How coaching works ↓The 90-Day Optimisation Programme
Fix. Prioritise. Systematise.
Days 1–30
Fix the foundations
We audit your store, data, tracking and apps. By day 30 you have clean data and one view of profit you can trust.
Days 31–60
Prioritise what works
We decide where to focus and connect the tools so insight flows into action. Anything that isn't earning its keep gets switched off.
Days 61–90
Systematise
AI picks up the optimisation jobs your team never has time for, running on a schedule. Then I hand over the playbooks and prompts, and coach your team to run them.
- Tracking and data you can trust
- One dashboard your leadership team uses
- A connected stack, dead weight switched off
- AI running your key optimisation jobs
- Playbooks and coaching for your team
- A prioritised 6–12 month growth plan
Fractional Ecommerce Growth Director
Senior growth leadership, without the full-time hire.
For well established brands turning over seven figures who need someone senior deciding where the time, budget and energy go next. I only take on five brands at a time.
- Strategy
- Unit economics, channel mix and a plan the whole team understands.
- Optimisation
- Your store, data and tools set up properly and kept improving as you grow.
- People
- Agencies and freelancers managed, your team coached.
Ecommerce Optimisation Coaching
Learn the process by running it.
Ecommerce optimisation is a process you learn. Coaching builds it into how your business works, so the gains keep coming long after our sessions end.
- Founders and MDs
- Decide where your next stage of growth comes from, and hold your team and agencies to it.
- Ecommerce managers
- Prioritise the work, read the data with confidence, and run tests and changes that move the numbers.
- In-house marketing teams
- Optimise ads, email, search and the site week by week, with the prompts and tools to move faster.
On stage and in the room
Sharing the process, not the hype.
I've spent years on stage talking ecommerce growth with marketers and founders across the UK and Europe. Same message every time: do what you already do, better.
750+ brands. A few of them in their own words.
"Working with Ian is probably the best thing that has happened to us in the last 6 years."
"I recommend working with Ian if you want to grow your ecommerce brand long-term, focusing on profit and building a loyal customer base."
"His understanding of the customers thought process is exceptional."
How it starts
Three steps. No hard sell.
01
Book a call
30 minutes on where you are now and what the next stage looks like for you.
02
Look under the bonnet
A quick review of your store and numbers, so the recommendation is specific to you.
03
Pick the route
The 90-day programme, coaching, the fractional role, or an honest "you don't need me yet".
Let's find your next stage of growth.
Book a 30-minute call and I'll show you where the biggest gains are.
I only feature tools I use with clients. Some pay me a commission.